YEEHAW! Scout Here 🐾

It’s been another busy week across Williamson County, with major headlines involving aerospace, retail, housing, infrastructure, energy and high school sports.

The biggest story remains Blue Origin’s proposed Hutto facility. The project could bring a $650 million investment, approximately 1 million square feet of aerospace operations and up to 2,000 jobs. It would also include paid high school internships and workforce partnerships with local schools and colleges.

In Cedar Park, SCHEELS officially opened its 300,000-square-foot store near the H-E-B Center. The city is also considering several community projects, including transportation studies, playground replacements, an adaptive playground, pool improvements and a possible bike pump track.

Developers presented conceptual plans for approximately 2,250 homes near CR 280 in northwest Leander, but the city has not approved the project. Meanwhile, the planned Starling community could add around 900 homes near Rockride Lane and CR 110 along the Round Rock–Georgetown border.

In Georgetown, residents shared feedback about the future Williamson County Justice Complex. In Taylor, Project Mustang—a proposed 665-acre data-center and natural-gas power development—is generating questions about energy, noise, infrastructure and future growth. Plans have also been filed for Taylor’s first Chick-fil-A, with construction projected to begin in 2027.

Friday night lights are back, and the WilCo HS Sports Zone will continue highlighting local football and volleyball teams, athletes and rivalries throughout the season.

We are also less than two months away from the Williamson County Fair & Rodeo, returning October 21–24. As the Official Media Partner, WilCo TX Insider will bring you interviews, competitor spotlights, sponsor features, youth agriculture stories, giveaways and behind-the-scenes coverage.

From aerospace and retail to housing, energy, sports and the rodeo, Williamson County keeps moving forward.

Our mission remains the same: to explain what is happening, why it matters and how it affects the place we call home.

Now, let’s get into this week’s biggest stories.

Let’s ride!

— Scout 🐾
WilCo TX Insider
The Voice of Williamson County

Growth. Development. Business. Community. Sports. Rodeo.

📉 S&P 500: The S&P 500 declined 0.25% Friday, closing at 7,711.76. Despite Friday’s pullback, the index gained approximately 0.5% for the week.

📉 Nasdaq: The Nasdaq Composite fell 0.52% Friday to finish at 26,402.42. Nvidia and other technology stocks weighed on the index, but the Nasdaq still gained approximately 0.8% for the week.

🏦 Dow Jones: The Dow Jones Industrial Average slipped less than 0.1% Friday, closing at 53,559.99. It also gained approximately 0.5% for the week.

📈 10-Year Treasury Yield: The benchmark 10-year Treasury yield ended the week near 4.73%. Yields climbed after Federal Reserve Chair Kevin Warsh emphasized that the central bank remains focused on bringing inflation back toward its 2% target.

🛢️ WTI Crude Oil: West Texas Intermediate crude settled at approximately $83.40 per barrel, falling about 4.2% for the week. Oil prices retreated as traders became more optimistic about the possible restoration of shipping through the Strait of Hormuz, reducing some of the geopolitical risk premium built into prices.

₿ Bitcoin: Bitcoin traded near $79,400 Friday, remaining above the previous week’s level but showing more limited movement after its recent surge.

The July 2026 report from Unlock MLS continues to show stronger sales activity alongside slightly lower prices.

Median Sales Price: $415,000 — ↓ 1.2% YoY
Closed Sales: 957 — ↑ 6.0%
Sales Volume: $461 million — ↑ 7.0%
Active Listings: 4,258 — ↓ 10.1%
New Listings: 1,534 — ↑ 2.7%
Pending Sales: 927 — ↑ 3.3%
Months of Inventory: 4.3 months — ↓ 0.9 months
Average Days on Market: 67 days — ↑ 2 days
Average Close-to-List Price: 93.9%, compared with 93.3% last year

Wall Street closed slightly lower Friday after Federal Reserve Chair Kevin Warsh reinforced the central bank’s commitment to fighting inflation. His comments increased expectations that another interest-rate increase could be considered at the Fed’s September meeting.

Technology stocks felt the most pressure. Nvidia declined despite its strong earnings outlook, while Marvell Technology fell sharply over concerns about the timing of future artificial-intelligence chip revenue. However, Friday’s losses were not large enough to erase the market’s gains for the week.

Treasury yields moved higher as investors adjusted their expectations for interest rates. Oil prices moved in the opposite direction, falling from the previous week’s elevated levels as concerns about global supply disruptions eased slightly.

Investors will now watch upcoming employment and inflation reports for additional clues about the economy and the Federal Reserve’s next decision.

Closer to home, Williamson County’s housing market continues to show steady demand. Closed and pending sales increased in July, while the median sales price declined slightly. Homes took an average of 67 days to sell, and sellers received approximately 93.9% of their original listing price.

This week’s numbers show that the economy is still sending mixed signals.

Wall Street managed to finish the week higher, but Friday’s reaction to the Federal Reserve showed how sensitive investors remain to interest rates. Higher Treasury yields can affect everything from business investment and stock valuations to mortgage rates, vehicle loans, and credit-card borrowing.

The decline in oil prices could provide some relief after the previous week’s sharp increase. However, continued uncertainty in the Middle East means energy prices could remain volatile—and any renewed increase could place more pressure on inflation and household budgets.

In Williamson County, buyers are still active, but they remain price-conscious. More homes are selling, yet the lower median price and longer selling time indicate that buyers are willing to wait, compare properties, and negotiate.

For sellers, accurate pricing, presentation, and patience remain critical. For buyers, the current market may provide additional negotiating room, even though the number of active listings is lower than it was last year.

Interest rates remain the biggest number to watch. A sustained decline in Treasury and mortgage rates could bring more buyers into the market. If rates remain elevated—or increase again—affordability will continue to shape purchasing decisions across Williamson County.

As the county attracts new employers, major investments, and thousands of additional residents, the relationship between job growth, housing affordability, infrastructure, energy costs, and interest rates will remain one of Williamson County’s most important economic stories.

Sources: Unlock MLS July 2026 Central Texas Housing Report; Reuters market close, August 28, 2026; AP market recap, August 28, 2026; CME Group crude-oil settlements. Market and cryptocurrency data through August 28, 2026.

Golfers will soon have a new place to play around the clock in Georgetown.

Another Nine, a 24-hour indoor golf center, is expected to open in December at The Junction corporate and entertainment park.

The facility will feature private suites equipped with TrackMan simulators, allowing customers to virtually play more than 300 golf courses while tracking information such as ball speed, distance, launch angle and direction.

Another Nine will be open 24 hours a day, seven days a week, and customers will not need a membership to play.

The private suites could be used for practice, family outings, date nights, corporate gatherings and small-group events. The indoor setting will also allow golfers to play regardless of the Texas heat, rain or darkness.

Another Nine currently has three locations open and 71 reportedly in development.

Another Nine reflects Georgetown’s growing demand for experience-based entertainment.

Its 24-hour access, private suites and no-membership requirement could appeal to serious golfers and casual players alike.

The location at The Junction could also help create a larger entertainment destination where visitors can play golf, eat and spend time with friends without leaving the development.

With more than 300 virtual courses and round-the-clock availability, Georgetown golfers will soon have a new way to play—regardless of the weather.

Most AI lives on a screen. This kind drives itself through a soybean field at 2 a.m. and cuts weeds to the centimeter, with no herbicide. Greenfield Robotics has 82 machines running across 16 states. This year's fleet sold out, and every robot was delivered. 

The platform keeps adding jobs: weeding now, feeding, spraying, and cover-crop planting on the way. Farmers are done with chemicals linked to Parkinson's and tied to the price of oil. 

The pull is real, and the machines work. Greenfield's Regulation A+ offering lets everyday investors own a stake ahead of the scale-up the company is building toward.

Invest in Greenfield Robotics

^{Greenfield Robotics is Testing The Waters under tier 2 of Regulation A. No money or other consideration is being solicited, and if sent in response will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification. An indication of interest involves no obligation or commitment of any kind. “Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company, or to purchase any shares of the company whatsoever.}

A proposed development could bring 2,250 single-family homes to 833 acres near County Road 280 in Leander.

Genteos Developments LLC presented the concept during the Leander City Council’s August 20 meeting. The proposal covers the 524.5-acre Friou Tract and the 308.5-acre Sullivan Tract.

The Friou Tract would include approximately 1,400 homes, an active-adult component, two amenity centers, trails and 100 acres of parks and open space.

The Sullivan Tract would add approximately 850 homes, 6.5 acres of commercial development, an amenity center, trails and 50 acres of parks and open space.

The development has not been approved. The presentation was only intended to determine whether the City Council was interested in further consideration.

Developers are proposing municipal utility districts to help finance approximately $90 million in improvements, including:

The preliminary MUD tax rate could range from $0.50 to $0.78 per $100 of property value.

Plans also include extending Lakeline Boulevard from Bagdad Road to Round Mountain Road, creating another connection to Highway 1869 and the future Highway 29 bypass.

Developers estimate the project could generate approximately $1.3 billion in taxable residential value. Construction would occur over about 10 years, with the first homes potentially arriving in roughly three years if the project receives approval.

City officials want additional information about water capacity, wastewater service, traffic, financing and the proposed MUDs.

Council members also raised concerns about housing density, surrounding roads and ensuring future homebuyers understand the additional taxes associated with living inside a MUD.

The 2,250-home figure will attract attention, but infrastructure is the bigger story.

The proposal could help fund roads, utilities, drainage, parks and a needed east-west connection. However, residents are right to question whether Leander has enough water and whether surrounding roads can handle the additional traffic.

It is also important to remember that this development has not been approved. The city is only beginning to evaluate the concept.

Growth will continue in this part of Leander. The challenge is ensuring that roads, water and public services arrive with the new homes—not years afterward.

Love him or hate him, Musk moves markets. His next launch hits July 22, and the smart money is already positioning. Our analyst found 3 stocks set to ride it — with entry points and a buy/sell playbook.

Show Me the 3 Stocks

Dribble Soccer will celebrate its grand opening at 4 p.m. Sunday, August 30, at 1220 Toro Grande Blvd. in Cedar Park.

The public event will feature a youth one-on-one tournament, prizes and appearances by Austin FC players Guilherme Biro and Damian Las.

The indoor facility serves players of all skill levels with recreational and competitive adult leagues, skills clinics, seasonal camps, homeschool programs, field rentals and private events.

Founded by Bijoy James, Shopith Shylarajan and Clodoveu Almeida Mariano Júnior, Dribble Soccer aims to make quality coaching and competitive opportunities more accessible. The company also plans to open a five-acre multisport complex in Liberty Hill by the end of 2027.

Dribble Soccer is giving Williamson County athletes another place to train and compete throughout the year, regardless of the weather.

The Austin FC appearances will generate excitement, but the facility’s long-term value will come from its youth development, adult leagues and homeschool programs.

Its planned Liberty Hill expansion also shows that Dribble Soccer could become a significant part of the growing youth-sports community in western Williamson County.

Grand Opening: 4 p.m. August 30
Location: 1220 Toro Grande Blvd., Cedar Park
Website: www.dribble.soccer

More homes changed hands across Williamson County in July, even as the median sales price moved slightly lower.

According to Unlock MLS, 957 homes were sold during the month, representing a 6% increase compared with July 2025. Pending sales increased 3.3%, while total sales volume climbed 7% to approximately $461 million.

The county’s median sales price declined 1.2% to $415,000. Homes remained on the market for an average of 67 days, and sellers received approximately 93.9% of their original listing price.

Together, these figures point to a market that remains active but increasingly favors informed and patient buyers. Well-priced, properly prepared homes can still generate interest, while properties listed above market value may require additional time or a price adjustment to attract an offer.

Williamson County’s housing market appears to be moving toward a healthier balance between buyers and sellers.

Buyers generally have more time to explore their options, compare communities and negotiate before making a decision. Sellers still benefit from steady demand, but realistic pricing, strong presentation and a clear marketing strategy are becoming increasingly important.

The increase in closed and pending sales shows that people are still purchasing homes. However, the slight decline in prices and longer selling timeline suggest that buyers are being more careful about what they purchase and how much they are willing to pay.

To help you better understand the market and explore your options, I created two free downloadable resources.

This guide is designed for homeowners, buyers and sellers who want a clearer understanding of local housing trends, current market conditions and the factors to consider before purchasing or listing a home.

Click the Homeowner’s Guide image below to download your free copy.

Thinking about moving to Williamson County—or wondering which local community best matches your lifestyle?

This guide introduces you to the county’s different communities, housing options, schools, amenities, development and overall quality of life.

Click the Living Guide image below to download your free copy.

As a local Realtor who closely follows Williamson County’s housing market, development and continued growth, I can help you interpret the numbers, compare communities and make a confident plan.

Whether you are preparing to buy, considering selling, relocating to the area or simply monitoring your home’s value, download the guide that best fits your needs—or get both.

Cedar Park opened the 2026 season with an impressive 40–35 victory over A&M Consolidated.

The Timberwolves showed plenty of offensive firepower in the back-and-forth Week 1 battle. Cedar Park delivered when it mattered most, earning a five-point victory and beginning the season 1–0.

Cedar Park — 40
A&M Consolidated — 35

Cedar Park will return to the field Thursday against Clark.

The Timberwolves were tested immediately and found a way to finish.

Scoring 40 points against a strong opponent showed Cedar Park can compete in a high-scoring game and respond under pressure. The defense still has areas to improve, but an opening-night victory gives the team confidence and momentum.

For its thrilling Week 1 performance, Cedar Park’s victory is WilCo TX Insider’s Football Game of the Week.

Scripture: Proverbs 11:3

“The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity.” — Proverbs 11:3

Proverbs 11 teaches that godly leadership is built on integrity, humility, wisdom, and righteousness.

Integrity guides leaders when decisions are difficult and compromise looks attractive. It brings our private character into alignment with our public actions. A leader who walks honestly does not need to hide motives, manipulate the truth, or protect a false image.

Proverbs 11:2 says:

“When pride comes, then comes disgrace, but with humility comes wisdom.”

Pride makes leaders resistant to correction and overly confident in their own judgment. Humility reminds us that our abilities, influence, and opportunities come from God. Humble leaders remain teachable, accept responsibility, and seek wise counsel.

Proverbs 11:14 teaches that victory is found through many advisers. Godly leaders recognize that they do not have every answer. They depend on Scripture, prayer, the Holy Spirit, and trusted people who will speak truth—even when it is difficult to hear.

This chapter also warns against placing our security in money or success:

“Those who trust in their riches will fall, but the righteous will thrive like a green leaf.” — Proverbs 11:28

Resources can be useful, but they cannot replace obedience to God. A decision may be profitable and still be wrong. An opportunity may look successful while pulling us away from God’s will.

Proverbs 11 also connects righteous leadership with generosity and service:

“A generous person will prosper; whoever refreshes others will be refreshed.” — Proverbs 11:25

God does not give us influence only to build our own names. He gives it so we can serve, encourage, protect, and create opportunities for others.

Our words matter as well. Proverbs 11:13 says that a trustworthy person keeps a confidence. Leaders must refuse gossip, protect private information, and speak with wisdom. Not everything we know needs to be shared, and not every thought needs to be spoken.

“The fruit of the righteous is a tree of life.” — Proverbs 11:30

Godly leadership should produce fruit that brings life to others. Our words should encourage. Our decisions should protect. Our example should point people toward Christ.

The world may celebrate power, wealth, and recognition, but God honors righteousness.

Lead with integrity when compromise is available.

Choose humility when pride wants recognition.

Seek counsel when you do not have the answer.

Practice generosity when selfishness tells you to hold back.

The goal is not simply to become a successful leader. The goal is to become a faithful servant whose leadership honors God.

Am I seeking God’s approval or the recognition of others?

Is pride preventing me from accepting correction?

Do my private choices reflect the faith I profess publicly?

Have I placed too much trust in money, influence, or success?

Does my leadership bring life and encouragement to others?

Heavenly Father,

Thank You for showing me through Your Word what righteous leadership looks like.

Help me walk with integrity, lead with humility, and remain open to correction. Keep me from placing my trust in money, recognition, or my own understanding.

Give me wisdom to make decisions that honor You. Guard my words, help me protect the trust of others, and teach me to use my influence generously.

May my leadership bring life to the people around me and point them toward Christ. Make me more concerned with faithfulness than success and more committed to serving than being recognized.

In Jesus’ name, Amen.

Central Texas is changing quickly as new industrial projects, master-planned communities, infrastructure investments, businesses and housing developments reshape Williamson, Travis and Milam counties.

The Central Texas Development Alliance helps landowners, developers, investors and regional stakeholders better understand this growth and connect through trusted, confidential conversations.

The Alliance focuses on responsible development, regional insight and long-term planning involving land, water, energy, transportation, infrastructure and community needs. It also helps landowners navigate development inquiries, investor interest, potential partnerships and other opportunities affecting their property.

If you own land or commercial property in a rapidly growing area, learning what is happening around you can help you make more informed decisions about its future.

Click the photo above to learn more about the Central Texas Development Alliance or request a confidential conversation.